Covestro, a world leader in coating resin solutions for the decorative industry, has announced the launch of an additional approach as part of its strategy to enable more sustainable, safer solutions for the decorative paints and coatings market. As part of this new approach, which leverages Covestro’s leading position in bio-based resin innovation, the organisation will grow its Decovery® family of resins and added-value services to meet the demands of its customers and markets.
Across the global decorative coatings industry, there is now unprecedented demand – from regulatory bodies, professional painters and consumers alike – for sustainable products that protect health and safety while still driving functionality and efficiency. In fact, according to a recent Paint Monitor report, environmentally friendly paints are now the number-one desired innovation among painters in the EMEA region. And, with the decorative industry changing rapidly, it’s increasingly important for paint manufacturers to differentiate themselves by meeting these demands.
Covestro’s ‘Decorative House of resins’ strategy aims to address these requirements through three key pillars: proprietary market insights, its advanced resin technology toolbox, and its front running position in bio-based innovation. The organisation’s latest initiative – known as ‘A natural home to create more sustainable paints’ – focuses specifically on this last pillar and the plant-based family of Decovery resins, which have bio-based content up to 52%, verified to C14 standards.
In particular, to further drive the decorative market’s adoption of bio-based solutions, Covestro is expanding its Decovery family of resins, which will open new sustainable horizons for the decorative coatings market. Together with additional services such as technical advice, sustainability dialog workshops, and marketing support, these solutions will enable Covestro’s customers to deliver a wider range of coatings that protect the planet without compromising performance.
Gerjan van Laar, Marketing Manager Architectural: "I’m thrilled to be introducing ‘A natural home to create more sustainable paints’ and launching our latest Decovery innovations! By expanding our range of more sustainable, safer, high-performance bio-based solutions that meet the needs of the decorative coatings market, we’re helping our customers differentiate themselves while making a positive impact on our industry. More than ever, for paint manufacturers, the switch to bio-based decorative coatings is within reach!”
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